Howard Bloom Institute

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The Howard Bloom Institute Mission

The mission of the Howard Bloom Institute is to upgrade, uplift, and empower humanity. HBI aims to accomplish this through the promotion of the work and ideas of Howard Bloom. Ideas that offer a new perceptual lens through which to see everything inside you and everything around you in whole new ways. HBI conducts itself according to Howard Bloom’s two rules to live by:

  • The truth at any price, including the price of your life.
  • Look at the things right under your nose as if you’ve never seen them before, then proceed from there.

Want to change the way you perceive the world around you? From politics to protons? From depression and elation to bacterial social relations? From black holes to the darkest depths of the human psyche? Then HBI is the place for you.


The Newest Bloom Book

Einstein, Michael Jackson & Me: a Search for Soul in the Power Pits of Rock & Roll

“Amazing. The writing is revelatory.”  Freddy DeMann, manager of Madonna and Michael Jackson, producer of 22 Broadway plays, winner of eight Emmys, two Golden Globes, five Tonys, and a Pulitzer.

“What Bloom has done is amazing: Hermes Trismegistus ‘music of the spheres’ is alive in this work’s lyrical ecstasy. A mindboggling Homer-like Odyssey through the eyes of a scientific mind into the world of American music/Rock &Roll.”  Mark Lamonica, Rio L. A.: Tales from the Los Angeles River, winner of the Southern California Booksellers Association Nonfiction Award.

“Fabulous! Read in one sitting.”  Mike Sigman, former CEO, LA Weekly, former editor, Record World

“One of the most exciting books of the last years.  Howard Bloom is able to grab me by the balls, the heart, mind, underbelly and the brain at once. To pierce my soul and my rationality in one single move. Is there anything in world literature that breathes the same fire and light as Blooms daring adventures?  The biggest SOUL with cognitive punching power on the planet.”  Albert Klamt, former bureau chief,  Integral Leadership Review, Berlin

“A great work!” Jose Cordeiro, fellow at the World Academy of Art and Science

Einstein, Michael Jackson & Me is the strange tale of a scientific expedition into the dark underbelly where new myths and movements are made.  Howard Bloom, a scientific thinker, knew nothing about popular music.  But he founded the biggest PR firm in the music industry and helped build or sustain  the careers of Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Paul Simon, Peter Gabriel, David Byrne, AC/DC, Aerosmith, Queen, Kiss, Grandmaster Flash and the Furious Five, Run DMC, ZZ Top, Joan Jett, Chaka Khan and 100 more. What was he after?  He was on a hunt for the gods inside of you and me.

Says Bloom, “What you’re selling in the music business isn’t an inanimate ‘product’ like a cornflake.  In the music business, you are not selling pieces of plastic, streaming, or downloads. You are selling raw human emotion. You are selling honesty of a very strange kind, honesty that comes from centers that don’t have normal voices in the human mind. You are selling  soul. You are selling the gods inside.”

Einstein, Michael Jackson & Me is an adventure that drills down to the soul of 27 superstars.  And to the souls of the subcultures for which those stars speak.   An adventure driven by a mystery: what the hell is soul? 

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