"It's an extraordinary book, exhilaratingly-written and masterfully-researched. I couldn't put it down."

"Brilliant and powerful."

"Impressive and stimulating. A tremendously enjoyable book."

"Howard Bloom's newest book nails it once and for all. Hard to believe a book could clarify and illuminate everything swirling through and around our beleaguered selves, but this one does it!"

"Read with delight this terrific book in which Bloom re-writes the history of the West and shows us what capitalism is really all about--or what at its best it demands of us and how it rewards our innermost natures. Bloom is a thinker of the order of Herbert Spencer or Henri Bergson--he tries to see the whole picture from the origin of the universe through the origin of life to the origins of humanity and the continuity of the creativity of the cosmos in our personal and social behavior. His insights along the way are mind-churning: his portrayal of Plato's real genius as a marketer is brilliant. The bacteria who poisoned their environment and thus moved evolution upward...what a metaphor. Columbus' greatest skill was marketing not navigation, the role of tea rituals, and the tale of soap, all are wonderful. I've been writing about Max Weber and 'the spirit of capitalism' and it makes me even more aware of the brilliance of Bloom's argument about what is in the beast and how it can be tapped: capitalism does not just emerge from the Protestant ethic but from the nature of the human animal and its cosmic inheritance. Let's hope this side of the beast can win out over its parochial and narrow other self that longs for the safety of the tribe. But about the West at its best, he's right: Capitalism = Service. An amazing and brilliant book."

"Pure poetry, divinely begotten. It's a struggle of visions wine and wafer to become the real world's flesh and blood. I am convinced that Howard Bloom is the reincarnation of Plato. This beast is absolutely captivating; a godsend."

"It will grab you by the throat and shake your fundamental perceptions of life."

"Capitalism de- and reconstructed--capitalism with a heart--and brain: Howard Bloom's new book marshals his vast knowledge of history, deep cultural experience and broad scientific understanding to argue for a new way. Ever since I sent away for a marketing book in the eighties whose major advice was how much money you could make marketing marketing books, I was skeptical. But marketing genius Howard Bloom may have written the greatest marketing book ever--one that puts capitalism in its cosmic context."

"I imagine Howard Bloom's eyes laughing as he takes a sledgehammer to smash yet another giant icon: this time it's the sacred cow of capitalist macroeconomic theory. But when the dust clears -- and he's colorfully reconstructed the history of Western Civilization through the eyes of his latest mega-idea, it turns out capitalism is a good thing after all. We were all just wrong about why! Howard remains one of my favorite sources of new memes. Don't miss this one."

"Bloom is a brilliant synthesizer who connects the dots so the rest of us can see."

"At last a consistent free-flowing unmutilated vision for those who want to see the connection between physics, emotions, business and society. Some Bloomian terms and concepts (like reperception, messianic capitalism, cycles of boom and crash, and the universe feeling out her possibilities) have already invaded my everyday speech. This is exactly what we need: a science book meant for action and an action manual rooted in science."

"Howard Bloom has created a masterpiece! This book is the ‘aha moment' that everyone needs and is deeply yearning for."

"Howard Bloom's books are a gift to civilization. The Genius of the Beast is the best business history I've read, and I've read many. It does resonate to my frequency! It does."

"If the world pays attention to Howard Bloom, the future of capitalism and the future of the world will change."

"A delightful and insightful rollercoaster ride into the future of capitalism, ripe with Howard Bloom's trademark gusto for kaleidoscopic adventure on the frontiers of history, biology, physics, marketing, economics, and management."

"Bloom makes a culture rock and roll as he blows away past myths, present cul-de-sacs, and future blind alleys. If the safest place in any crisis is always the hard truth, Bloom doesn't hesitate to tell us what's real, what works, and how we can escape the mess we are in. Pay heed!"

"There is a resonating message in The Genius of the Beast. The human being is front and center in history. Front and center in the past, present, and future. That human being is our client. The Genius of the Beast explains the centrality of understanding our client's emotions. It explains the paramount importance of delivering outcomes that satisfy those emotions, and of delivering those outcomes in an ethical manner. This message is fundamental in a time when there's a fracture in the investment business as we continue the shift towards retirement management. The old normal does not fit the current situation anymore. There are too many unsolved problems. There are too many unsolvable problems. The investment profession needs a new language. Traditional finance and economics described the client in terms of rational utility. That language is no longer good enough. We need new words that help us understand our clients' emotional needs. That's why we've put The Genius of the Beast in our advanced curriculum for Retirement Management Analysts and have cited it in our own book, RIIA's Advisory Process: How To Benefit From ‘The View Across The Silos.'"

"Howard Bloom personifies America's entrepreneurial genius; following him will lead us to a new world of wealth creation."

"In The Genius of the Beast, Howard Bloom achieves what he has set out to do—articulating a thoroughly secular call to what amounts to a spiritual mission. By tracing the capitalist impulse to innovate all the way back to its humble origins in bacteria and ants, Bloom conveys a powerful moral and evolutionary imperative for us to reinvent ourselves—and reinvigorate this system—for the sake of our collective future."

"I'm a Christian and Bloom is an atheist. But he brilliantly nails the divine nature that drives us toward creation and rest. The Genius of the Beast is a secular epiphany."